Point of view

Most small-business websites look the same because they're built the same way — clicked together from templates by people who don't really make websites. Mine don't, because I do.

01 · Selected work

Recent builds.

Professional services

Rose Law Nevada.

2026 Design & Build Static + Lambda

A confident, considered marketing site for a Reno estate-planning firm. Practice areas read like a brief — not a template — with a custom contact form backed by AWS Lambda, Cloudflare Turnstile spam protection, and same-day inbox delivery. Replaced a generic builder site that loaded slowly and ranked nowhere.

Visit roselawnevada.com
roselawnevada.com
Screenshot of Rose Law Nevada's homepage
Fitness & brand

Sierra Strength & Speed.

2026 Design & Build In progress

A strength-and-conditioning gym that needed a site that performs like its athletes — quick on mobile, obvious calls to action, photography that holds up next to the work being done in the room. Currently in active build — preview coming soon.

sierra-strength.com
Work in progress Preview coming soon New site currently in active build
Consumer brand

Drink Yuzy.

2026 Design & Build In progress

A consumer beverage brand that lives on Instagram and at point-of-sale — the website's job is to bring that energy to the screen. Bold, edible color, distinctive type, and a structure that lets the bottles do the talking. Currently in active build — preview coming soon.

drinkyuzy.com
Work in progress Preview coming soon New site currently in active build
02 · What I bring

Design, build, and run it.

  • 01

    Design with intent

    Every site designed from a blank canvas for the brand in front of me — not adapted from a template you'll see on someone else's site next week.

  • 02

    Real code, not page builders

    Hand-built HTML, CSS, and JavaScript — or React when the project calls for it. Fast, lightweight, indexed cleanly, and easy to maintain.

  • 03

    SEO from day one

    Schema markup, sitemaps, and meta tags wired up properly before launch. Pages get indexed, results show up, and the site earns its rankings.

  • 04

    Forms that actually work

    Contact, booking, and payment flows backed by real serverless infrastructure — spam-protected, logged, and routed to wherever you actually read mail.

  • 05

    Hosting & uptime

    AWS hosting with SSL, CDN, automated backups, and monitoring. You don't get the "your site is down" call from a customer at 9pm.

  • 06

    In it for the long run

    Updates, content tweaks, new pages, performance tuning — not a one-and-done handoff. The same person who built it is the one keeping it sharp.

03 · Common questions

Before you reach out.

How much does a custom website cost?

Most small-business sites land between $2,500 and $8,000 depending on page count, custom features, and how much content support you need. After a short conversation about your business I send a fixed quote — no hourly billing surprises.

How long does it take to build a website?

A typical 4–8 page small-business site takes 3 to 6 weeks from kickoff to launch. E-commerce and custom-feature sites can run longer. The biggest variable is how quickly content (copy and photography) comes back from your side.

Do you only work with Reno-area businesses?

No — I'm based in Reno and work locally across Northern Nevada and Lake Tahoe, but the studio is remote-first and most projects run over Zoom and email. Clients across the US are welcome.

Why not just use Wix, Squarespace, or Webflow?

Builders are fine for the simplest cases. They get expensive over time (monthly subscriptions), slow as you add features, and lock you into their template aesthetic. A hand-built site is faster, cleaner in search results, owned outright by you, and easier to extend with real functionality (forms, payments, automations) when the business grows.

What happens after the site launches?

I host every site I build on AWS with SSL, CDN caching, automated backups, and uptime monitoring. Content updates, new pages, performance tuning, and small feature additions are billed at a flat hourly rate or wrapped into a monthly care plan if you prefer. No lock-in — you own the site.

Do you also do photography for the site?

Not by default — web design and photography are billed as separate services. But as a working photographer I can add a shoot to any project for an additional cost: headshots, location, product, drone. Pricing depends on scope and is quoted alongside the design work.

Get in touch

Have a project in mind?

Tell me about your business — what you do, who you're trying to reach, and what's not working about your current site (or what's missing if you don't have one yet). I'll send a tailored proposal within a few days.